Do You Sort Your Direct Mail Like This?

David_bdml — Tue, 04 Aug 2009 11:02:12 +0000

Better yet, How do your Prospects Sort their Mail?

Sometimes in the hustle and bustle of the business world, we forget to step into the shoes of our customers and prospects. We get wrapped up in our business identities, brands, features, etc.

We focus inward instead of focusing on how a person thinks:

Do they need or want?
How they perceive your solutions?
Is this right time for them to make that decision?
Could they really benefit?
Could they afford to benefit?
Do they like the ways to response/redeem?
etc!!!

Are you Walking in their Moccasins?

Here are three questions to ask yourself or your team during the planning stages of your marketing campaigns:

How Do Your Customers and Prospects Feel?
When Would They Need or Want to Buy?
How Could their Feelings Influence Them To Buy?

This short video from Pitney Bowes illustrates that we are all consumers, and basically sort direct mail the same.

Fitness Boot Camp Postcard Upgrade

David_bdml — Sat, 25 Jul 2009 17:42:39 +0000

In lead generation marketing we are always trying improve our methods of standing out and getting in front of new prospects. The challenge is, how to utilize past experiences to improve our current messages and offers. There is no exact science, but one will tell you, “If it ain’t broke don’t fix it.”

Sometimes in direct mail marketing it is not that cut and dry.

There are multiple different factors that could effect the Marketing ROI:

• Strategy
• Campaign Layout
• Direct Mail List
• Design
• Offer
• Timing
• Implementation
• Tracking

But the above video is only going to show you of an example of how a Postcard Design Upgrade can help you generate more leads and improve your Return on Investment.

What is Digital Printing?

David_bdml — Tue, 26 May 2009 11:51:58 +0000

Digital printing is an advanced, high-speed, reproduction of digital images on a physical surface. With digital printing, every impression can be different, as opposed to making several impressions of the same thing as with traditional printing methods.

Plus, with digital printing, there is no additional time or cost for pre-press or plate-making, so your job can go to press immediately. There are multiple benefits of digital printing.

Digital Printing is used for personalized printing, or variable data printing (VDP or VI), for example personalized children’s books, which are customized with the specific child’s name and images. Print on Demand (POD) systems also use digital printing, for short run books of varying page quantities, and binding techniques.