Get attention. Be Direct. Get a sale.
Too often direct mail campaigns fall victim to the “corporate” ad approach. Safe, bullet pointed and long-winded. They may look pretty but they say little, play it safe, and don’t work very well. Companies that take this approach are often disappointed in the results of their attempt and quickly conclude direct mail doesn’t work.
It’s time to get creative.
It sounds simple but at the core of every successful direct mail response sale is something that captured the attention
of the recipient. It may have been an offer they could not resist or message that was delivered with an unexpected visual or an odd size. Memorable, effective direct mail will make them think, laugh or react in some way.
How do I do that you say…
First, doing something different takes some different thinking so you may benefit from some outside help in the form of a designer, writer or marketing specialist. Examine your competition so that you can stand apart from them. Survey your current clientèle to find out what they value most or what made them choose you.
When designing the campaign pay attention and be true to your company’s brand but don’t be afraid to break a few rules. Pay attention to the details and remember you need to make an impression in a matter of seconds so keep it clear and to the point. And most importantly don’t forget to ask for the sale. Give them a reason to interact with your company.
Get creative to get results.
